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Let me be blunt: If you’re storing fat in specific areas of your body, it’s not because you’re “not trying hard enough.” It’s because your hormones are out of balance—and your training and nutrition aren’t addressing the real problem.
At Essential Strength, we don’t waste time on gimmicks. We assess patterns, identify the dysfunction, and implement targeted strategies. Your body fat is talking. It’s time you started listening.
Body fat is not distributed randomly. Where you store fat is the fastest way to diagnose hormonal imbalance—faster, in fact, than most blood work.
Here’s what I’ve found after decades of data from athletes, executives, and everyday clients:
You can train twice a day, eat chicken and broccoli, and still get nowhere if your hormonal environment is a dumpster fire.
Cortisol: Chronic stress, poor sleep, and undereating? Congratulations, you’ve created a perfect storm for midsection fat gain and muscle loss.
Estrogen: If your liver is sluggish, or you’re marinating in plastic containers and air fresheners, your thighs will tell the story.
Insulin: You don’t need to “cut carbs.” You need to earn them by improving insulin sensitivity.
Testosterone: Low output = low muscle, low drive, high fat. Especially in the arms and chest.
Your goal is to fix the hormonal environment that’s preventing your body from letting it go.
Most trainers will hand you a food log and an app. That’s lazy coaching.
We start by interpreting your body composition the way a strength coach should: as a map of dysfunction. Then we build a plan to fix it - physiologically and behaviorally.
Our approach includes:
Strength training protocols that improve insulin sensitivity and optimize androgen profiles
Targeted nutrition strategies based on your fat distribution and stress load (for example, if you’ve got high cortisol, we’re not starting with a 5am HIIT class and a fasted walk)
Supplementation protocols that actually move the needle - like magnesium glycinate, phosphatidylserine, and DIM, depending on your needs
Lifestyle upgrades that balance neurotransmitters, improve sleep, and support hormonal detoxification
In short, we fix the actual problem - not just the symptom.
When the hormonal system is optimized, fat loss happens fast - especially in areas that were “stuck” for years.
We’ve helped clients:
This is what transformation looks like when it’s done with precision.
If you’ve been stuck - training hard, eating clean, and still not seeing results - it’s not your fault. It’s your hormones. And they’re not going to fix themselves.
At Essential Strength, we specialize in identifying the true blockers to fat loss, then erasing them with purpose-built coaching.
If you’re ready to stop wasting time and finally understand what your fat is trying to tell you, schedule an assessment with us.
Results aren’t complicated when you know what to look for.
After you submit this form we will be in contact within 24 hrs to set up an appointment to come into our East Liberty location for a performance assessment.